McKinsey has a new scheme for container pricing. They hope it will save the industry. To be sure, segmented pricing is always good for incumbents, and port terminals often have a kind of monopoly, since once you’ve chosen a shipping carrier there are only certain ports and terminals it calls at. But for customers (shippers of goods)? And will they really put up with it in the very competitive transport marketplace. I think they have the bargaining power today.
An innovative approach that creates incentives for efficiency could generate up to $3 billion in value for operators and their customers. A McKinsey & Company article.