The strategic yardstick you can’t afford to ignore

What should we focus on in business to achieve lasting success?

Here’s an analysis from McKinsey which gives great pause for thought.  Their discussion of Economic Profit as a measure of performance has some good analysis and indicates some important cautions for us all in business– financial, operations, marketing, and entrepreneurs.

  The strategic yardstick you can’t afford to ignore | McKinsey & Company.

One response to “The strategic yardstick you can’t afford to ignore

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